WhatsApp has stated that the new pricing model is designed to better reflect the value of the WhatsApp Business API and to encourage businesses to send more relevant and timely messages to their customers. However, some small businesses have expressed concerns about the price hike, saying that it will make it more difficult for them to use the WhatsApp Business API. WhatsApp Business API pricing changed on June 1, 2023. The new pricing model is based on conversation categories, with different rates for marketing or promotional messages and utility messages. Marketing or promotional messages n