Because of Google's continual efforts to improve the safety and health of its users online, SEO strategy like E-A-T and YMYL will only gain in popularity in the future. Brands and websites need to follow the new rules if they want to see their business thrive. As a result of adhering to E-A-T standards, your website will not only rank higher on the Google search engine results page, but it will also acquire the confidence of your users, which will ultimately benefit your site